The Football Field Conquered by Metaphors: Metaphorical Source Domains in Football Media Discourse

Bavandpour, Zeynab; Bamshadi, Parsa

doi:10.30473/il.2020.50415.1337

Document Type : Research Paper

Authors

Zeynab Bavandpour ¹
Parsa Bamshadi ²

¹ M.A in Linguistics, Payam-e Noor University

² PhD in Linguistics

https://doi.org/10.30473/il.2020.50415.1337

Abstract

The present study explores the metaphorical source domains in football media discourse. To this end, the news headlines for eight Iranian sport newspapers including Hadaf, Khabar Varzeshi, Iran Varzeshi, Abrar Varzeshi, Gol, Pirouzi, Shoot and Esteghlal were selected in a three-month period from September 2009 to the end of November 2010. The data were analyzed by conceptual metaphor framework (Lakoff, 1993; Lakoff & Johnson, 1980, 1999), and examined based on Kövecses’s view on metaphorical origin (Kuchsh, 2010). The results show that the most important sources of metaphorical domains are war, path, metaphysics, natural phenomena, animals, machines, games and sports, buildings, health and disease, art, light and darkness, school, power and politics, cooking and food, sea and marine activities, and plants. In general, metaphors in football news headlines have three major functions: a) getting the attention of the audience and encouraging them to read and follow it; b) facilitating the expression of complex and abstract concepts of football in an artistic and engaging manner by the media; c) helping the audience understand these concepts. These functions ultimately facilitate and reinforce the relationship between the media and the audience, and confirm Kövecses’s (2014) view that in addition to its cognitive function, metaphor has an important communicative role in discourse.

Keywords

Main Subjects

The Social Stratification of Journalistic Material

References

طوسی نصرآبادی، محمدرضا و بلقیس روشن (1395). استعاره در عناوین خبری روزنامه‏های ورزشی ایران: بررسی موردی استعارۀ فوتبال. پژوهش‏های زبان‏شناسی، سال 8، شمارۀ 2 (پیاپی 15)، 48-37.

انصاریان، شادی؛ غلامعلی‏زاده، خسرو و تفکری رضایی، شجاع (1395). بررسی استعاره در علوم رایانه‏ای از دیدگاه زبا‏ن‏شناسی شناختی. پژوهش‏های زبان‏شناسی تطبیقی، سال 6، شمارۀ 12، 171-155.

انصاریان، شادی (1393). بررسی استعاره در علوم رایانه‏ای و دنیای مجازی از دیدگاه زبان‏شناسی شناختی. پایان‏نامۀ کارشناسی ارشد زبان‏شناسی، دانشگاه رازی، کرمانشاه.

بامشادی، پارسا و شادی انصاریان (1397). واکاوی عنوان‏های خبری بیست‏وسی: ویژگی‏های زبانی در جذابیت خبری. زبا‏‏ن‏شناسی اجتماعی، دورۀ 2، شمارۀ 2 (پیاپی 4)، 53-42.

بامشادی، پارسا؛ زینب محمدابراهیمی و شادی انصاریان (1395). استعاره و مجاز در گونۀ زبانی رسانه‏های اقتصادی: رویکردی پیکره‏بنیاد. زبان‏شناسی اجتماعی، دورۀ 1، شمارۀ 1، 57-49.

Alzawaydeh, R., & Alghazo, S. (2018). Metaphors in football news headlines in English and Arabic. International Journal of Linguistics, 10(6), 116-133.

Beard, A. (1998). The language of sport. London and New York: Taylor & Francis Ltd.

Bergh, G. (2011). Football is war: A case study of minute-by-minute football commentary. Revista Revedas, 15(2), 83-93.

Busà, M. G. (2014). Introducing the language of the news. London/New York: Routledge.

Cortés de los Ríos, M. (2010). Cognitive devices to communicate the economic crisis: An analysis through Covers in The Economist. Ibérica, 20, 81-106.

Kellet, P. (2002). Football-as-war, coach-as-general: Analogy, metaphor and management implications, Football Studies, 5(1), 60-76.

Kövecses, Z. (2010). Metaphor: A practical introduction (2^nd Ed.). New York: Oxford University Press.

Kövecses, Z. (2014). Metaphor and metonymy in the conceptual system. In: F. Polzenhagen, Z. Kövecses, S. Vogelbacher, & S. Kleinke (Eds.), Cognitive explorations into metaphor and metonymy (pp. 15-34). Frankfurt am Main: Peter Lang Edition.

Krisnawati, E. (2014). Metaphors in Indonesian soccer news. Theory and Practice in Language Studies, 4(1), 24-29.

Lakoff, G., & Johnson, M. (1980). Metaphors we live by. Chicago: University of Chicago Press.

Lakoff, G. & Johnson, M. (1987). The body in the mind: The bodily basis of meaning, imagination and reason. Chicago: University of Chicago Press.

Lakoff, G. (1993). The contemporary theory of metaphor. In A. Ortony (ed.), Metaphor and thought (pp. 202-251). New York: Cambridge University Press.

Langacker, R.W. (1991). Foundations of cognitive grammar. (Volume 2). Stanford: Stanford University Press.

Lewandowski, M. (2012). Football is not only war. Non-violence conceptual metaphors in English and Polish soccer language. In J. Taborek, A. Tworek, L. Zieliński (eds.), Sprache und Fußball im Blickpunkt linguistischer Forschung (pp. 79-95). Berlin: Verlag Dr. Kovac.

Littlemore, J., & Taylor, J.R. (eds.) (2014). The bloomsbury companion to cognitive linguistics. London: Bloomsbury.

Yuryevna, V. O. (2014). Understanding American values through the cultural metaphor «American football». Magister Dixit, 3(15), 54-58.

Journal of Sociolinguistics

The Football Field Conquered by Metaphors: Metaphorical Source Domains in Football Media Discourse

References

References

Volume 3, Issue 4 - Serial Number 12
October 2020
Pages 25-38

The Football Field Conquered by Metaphors: Metaphorical Source Domains in Football Media Discourse

References

References

Volume 3, Issue 4 - Serial Number 12October 2020Pages 25-38

Volume 3, Issue 4 - Serial Number 12
October 2020
Pages 25-38