Language and Culture
A. Sharifi Moghaddam; M. Bahreini; V. Abolhassanizadeh
Volume 1, Issue 2 , April 2017, , Pages 64-71
Abstract
Compliments are universal categories which are found in all languages but they are more common in some languages like Persian. The objective of this study is to examine the effect of social variables of “age” and “gender” on the amount of usage of compliments by Persian speakers. ...
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Compliments are universal categories which are found in all languages but they are more common in some languages like Persian. The objective of this study is to examine the effect of social variables of “age” and “gender” on the amount of usage of compliments by Persian speakers. To do this, a questionnaire including 15 questions was given to 100 male and female Kermani participants in different age-groups. The research theoretical framework was Brown and Levinson’s (1978) politeness theory. Static analyses indicate that there is significant difference (P< 0.0001) between the usage of compliments by the participants of different ages; in older age-groups they use more compliments to show politeness to their addressees. However, there is no significant difference (P = 0.28) between male and female Persian speakers in using compliments although the structures of compliment representations are different. This point reveals that both gender. Groups use compliments in their verbal interactions to show politeness.
Language & Media
P. Bamshadi; Z. Mohammad Ebrahimi; Sh. Ansarian
Volume 1, Issue 1 , January 2017, , Pages 48-56
Abstract
News texts, and specially news headlines, must be interesting and persuasive so that they can draw the addressee's attention and encourage him/her to study and follow the news. One way to achieve this goal is to use metaphor and metonymy in the language of media. Metaphor and metonymy, as two cognitive ...
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News texts, and specially news headlines, must be interesting and persuasive so that they can draw the addressee's attention and encourage him/her to study and follow the news. One way to achieve this goal is to use metaphor and metonymy in the language of media. Metaphor and metonymy, as two cognitive conceptual processes, have their root in thinking and conceptualization processes and are the integral parts of the human cognitive system. The present research explores the function and importance of metaphor and metonymy in Persian economic media discourse and tries to identify and explain the fundamental metaphors and metonymys in this field. Besides, possible hierarchical relations between them will be taken into consideration. The data include 700 headlines taken from: economic news headlines of “Donya-ye Eghtesad” newspaper in all its issue numbers in Azar 1394 A.P., economic news headlines of “Young Journalists Club” news agency and “Emruz Online” news portal in Azar 1394 A.P. The results indicate that the main conceptual metaphors in the economic discourse include: “Economy is a living being”, “Economy is human”, “Economy is a route”, “Economy is a space/container”, “Economy is a natural phenomenon”, “Economy is a car”, and “Economy is substance/ thing”. Moreover, some of the directional metaphors are significantly present in the language of economy.
