Language & Media
sharareh mozaffari; Yahya Modarresi; Azita Afrashi; Mostafa Assi
Abstract
Speakers’ linguistic behavior regarding the usage of lectal variations (regional, Shirazi and Standard varieties), creates mixed responses which are influenced by social variables, the age, gender, education and place of residence. The favorable and unfavorable reactions toward the regional lectals ...
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Speakers’ linguistic behavior regarding the usage of lectal variations (regional, Shirazi and Standard varieties), creates mixed responses which are influenced by social variables, the age, gender, education and place of residence. The favorable and unfavorable reactions toward the regional lectals have led to the formation of social categorizations from a cognitive point of view. This field study describes the correlation between social layers and linguistic forms in Fars Province. Data collection was carried out through a survey method by 490 speakers from Shiraz, Marvdasht, Kazeroun, Fasa, Jahrom and several cities around Shiraz. The founding indicates that, the age group of 15 to 30 year-old more than the other age group, women more than men and, speakers with higher education, prefer to use the Standard Variety rather than their local varieties in social domains (family, education, work, street, media, and in elites’ discourse). Although the Standard Variety is dominant everywhere, local varieties are used by the native speakers to express their identity in informal social settings and live with these varieties alongside their family and acquaintances.
Language & Media
Masumeh Poloie; Mohamad Ahmadkhani; Seyed Mehdi Samaei
Abstract
The present study investigates the use of Argot language vocabulary in two gender groups. The Argot language is a collection of words and phrases that certain groups use to keep secrets inside their group against others. This sociolinguistics study describes the functional differences of the vocabulary ...
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The present study investigates the use of Argot language vocabulary in two gender groups. The Argot language is a collection of words and phrases that certain groups use to keep secrets inside their group against others. This sociolinguistics study describes the functional differences of the vocabulary of this language in two groups of males and females. Data were randomly collected through 60 face-to-face interviews. This research applied a descriptive and a case study method. The purpose of this research is to answer the question whether there is a significant difference between the lexical frequency and the expected occurence. To test the hypothesis, males respondents have used the most secret words in the interviewees, using Chi-square non-parametric tedst. The dependent variable in this study is the frequency of Argot vocabulary and independent gender variable is gender. It seems that gender plays an important role in the frequency of certain words; nevertheless, the results showed that there is no significant difference between the two gender variables and the use of the Argot vocabulary; however, the tendency of females to use argot vocabulary is less than men.
Language & Media
Farideh Haghbin; Narjes Monfared
Abstract
The present sociolinguistic research aimes to study the discourse of ambient billboards in Tehran in order to identify, by means of inter-semiotic cohesive devices, the aspects which lead to the development of meaning in this minimal medium. Accordingly, the present study attempts to address the question ...
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The present sociolinguistic research aimes to study the discourse of ambient billboards in Tehran in order to identify, by means of inter-semiotic cohesive devices, the aspects which lead to the development of meaning in this minimal medium. Accordingly, the present study attempts to address the question "How inter-textual elements of Tehran ambient billboards could create meaning in relating to intra-textual elements? In order to analyze and represent the unknown aspects of meaning, a mixed model with a multivariate approach has been used to analyze the intrinsic meta-analysis constructs at different levels and with respect to the intertextual links in the context. The data were collected using field and documentary method. After the data were collected through cluster random smapling, they were qualitatively and quantitatively analyzed. The findings showed that the resemioticisation of non-peripheral text in the context of Tehran ambient billboards was influenced by features of urban areas or religious, historical, cultural or commercial sites, extending the dimensions of meaningfulness. Also, the resemioticisation of the texture of the position of the ambient billboards of Tehran was based on the reference to the structures of the texture of peripheral text, the development of texture in relation to the context of the perimeter position, and the presence of structures of the perimeter context in the text of the billboards, which has led to the expansion of the dimensions of the miniaturization of this minimal medium.
Language Policies
Maryam Farnia; Safoora Barati
Abstract
Over the last decade, the fields of sociolinguistics and applied linguistics have witnessed a growing interest in research on linguistic landscape. In this connection, numerous studies have investigated language and linguistic signs as used in the living environment. This study was an attempt to explore ...
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Over the last decade, the fields of sociolinguistics and applied linguistics have witnessed a growing interest in research on linguistic landscape. In this connection, numerous studies have investigated language and linguistic signs as used in the living environment. This study was an attempt to explore shop owners' attitudes towards naming their businesses in two areas of high and low social class in Esfahan. To this end, the data were collected from 100 shop owners by means of a questionnaire in the form of likert and a structured interview. The questionnaire was adopted and modified from Hussein, Nofal and Mansour’s (2015) study. It was employed to elicit factors governing the choice of names for businesses in the two areas of high and low socioeconomic status in Esfahan. Owners' attitude towards naming their shops as influenced by language, religion, location and social status has been investigated.The findings showed that there are statistically significant differences between the low and high socioeconomic status groups with regard to the criteria for naming businesses.
Language and Culture
Bahman Zandi; Belghis Rovsan; Maryam Amirykhah
Abstract
This socio-onomastics research compares naming Tehran traditional cafés (qahveh khaneh) and coffee shops from a multiple identities perspective. Using a descriptive analytic method, this applied study examined around 232 traditional cafés and 296 coffee shops in Tehran. The results display ...
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This socio-onomastics research compares naming Tehran traditional cafés (qahveh khaneh) and coffee shops from a multiple identities perspective. Using a descriptive analytic method, this applied study examined around 232 traditional cafés and 296 coffee shops in Tehran. The results display that the individual's identity plays a strikingly more significant role in naming traditional cafes than coffee shops. Moreover, from the perspective of gender identity, the use of masculine name characters is more prevalent in traditional cafés than coffee shops, while there exists no significant gender distinction in naming coffee shops. The role of ethnic identity was almost similar yet noticeable in the two places. On the other hand, while traditional cafes opt for national and religious names, the coffee shops use national names more frequently. Also, the results indicate a significant use of international identity in naming coffee shops.
Language & Media
M. Talebi Dastnabi; A. Khoshbakht Arani
Volume 1, Issue 1 , January 2017, , Pages 75-86
Abstract
Taboos make a part of people’s language in different regions and they are used under the effect of sociological factors. The aim of the present study is to examine and classify different types of linguistic taboos in Ārān and Bidgol dialect and to evaluate the difference of their usages regarding ...
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Taboos make a part of people’s language in different regions and they are used under the effect of sociological factors. The aim of the present study is to examine and classify different types of linguistic taboos in Ārān and Bidgol dialect and to evaluate the difference of their usages regarding social variables of age and gender in single- and mixed-gender environments. The population of the study includes men and women living in Ārān and Bidgol and the sample consists of 180 people (90 men and90 women). Gender, age, marriage status, and education make the independent variables whose effect on the usage of the taboos is calculated separately in each environment. The results indicate that men use taboos more frequently than women, and similarly, single people use them more frequently than the married ones. Besides, the number of taboos decreases along with the increase of their age.
