Document Type : Research Paper
Authors
1 M.A. in Linguistics, Alzahra University, Tehran, Iran
2 Assistant Professor of Linguistics, Faculty of Literature, Alzahra University, Tehran, Iran
Abstract
One of the differences between men and women is their language variety. Lakoff (1975) is one of those linguists who studied women's language. To Lakoff’s, media is one of the areas that women's language can be investigated. Instagram is one of the most popular media where many people including influencers promote their work. Sadaf Beauty is one of those influencers who shares beauty tutorial videos and beauty product review videos in her business page. In this research, her lect is analyzed based on Lakoff’s language and gender theory. Among Lakoff's gender-based language features, this business page uses lexical hedges to a greater extent and uses hyper-correct grammar to a lesser extent.
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